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Cadence Design Systems, Inc. Digital Marketing Specialist in Shanghai, China

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

Job Description

This role will be responsible for the project management and implementation of tactical marketing initiatives for the company.

-Marketing Content Production

Implement content development plan by working with cross function and internal teams.

Communicate with global marketing team, leverage global content resources.

Create content by working with AE, PE & Sales team.

Promotion channels (website, search engine, media channels, etc.) regular operate, define content management key index and monitor content performance.

-Marketing Campaign execution

Set up on-line marketing campaign plan according to internal & external customer needs, define goals, identify solutions.

Implement marketing campaign and deliver measurable campaign result (KPI & ROI)

-Continuously improve the innovation of on-line marketing contents & events.

  • Actively build and maintain a media database in support of upcoming PR initiatives and engage in media outreach with relevant content.

-Launch campaigns in support of lead generation for sales

-Support company efforts to improve brand consistency and awareness

Skill set required

Hands-on experience with the operation of website, SEO, SEM.

Familiar with graphic design/video software: Photoshop, Adobe creative suite. etc. is a plus.

Familiar with digital analytics tools such as Google Analytics, Adobe Analytics, or similar platform.

We’re doing work that matters. Help us solve what others can’t.

Additional Jobs (https://cadence.wd1.myworkdayjobs.com/addl_jobs)

Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences.

Thanks to the outstanding caliber of the Cadence team and the empowering culture that we have cultivated for over 25 years, Cadence continues to be recognized by Fortune Magazine as one of the 100 Best Companies to Work For. 
Our shared passion for solving the world’s toughest technical challenges, our dedication to pushing the limits of the industry, and our drive to do meaningful work differentiates the people of Cadence.

Cadence is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.

Cadence is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.

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