Job Posting

CROSSMARK is a leading sales and marketing services company and are currently recruiting for a Sr. Category Analyst.

This role will serve as the Canadian category expert and be responsible for developing insight driven customer and category selling stories. Generate data-driven insights and lead client’s thinking on how to action/profit from those insights. This role is intended to be deeply involved in the sales planning process.

Responsibilities

• Serve as the category expert for the customer & sales team by providing actionable category insights and a POV on how to drive category growth and retailer category market share growth

• Leverage syndicated data from various sources and category trends to partner with Sales in the development of line reviews

• Enhance business operations through development of consultative insights and presentations directed towards generating increased sales

• Deliver category 101 presentations to customer and/or sales teams to establish our POV on the category, growth projections and drivers of growth

• Customize national category selling stories to make relevant retailer-specific opportunities

• Participate in weekly/monthly discussions with local sales team focused on category performance, volume drivers (decomps)

• Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources

• Synthesize learnings from various sources (shopper data, scan data, custom research) to create clear and impactful selling stories in a visually appealing manner using PowerPoint

• Manage the use and application of syndicated and non-syndicated data resources

• Understand CROSSMARK capabilities/processes and recommend insights-based actions that generate incremental revenue for CROSSMARK

• Develop and share best practices

• Support business operations to the sales effort through interaction and consultation with sales executives and other business partners

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Education/Experience:

College/University degree or equivalent work experience required.

Three (3) or more years of experience required, CPG experience preferred

Computer Skills:

Advanced knowledge and use of MS Office (i.e., PowerPoint, Excel, etc.)

Working knowledge of syndicated data analysis tools (Retail Link, Circana, etc.)

Work environment:

Hybrid work setting

CROSSMARK/WIS International endeavours to make its recruitment process accessible to any and all individuals and welcomes applications from people with disabilities. Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process. If you are a person with a disability and require reasonable accommodation during any stage of the recruitment process, please contact canadaccirecruiting@crossmark.com. This contact information is for accommodation requests only; please do not use this contact information to inquire about the status of an application.