Develop and execute digital marketing strategies to enhance employer s online presence and visibility. Create compelling and engaging content for the company website, including product & brand pages, utilizing strong copywriting skills to resonate with the target audience. Implement and optimize SEO (Search Engine Optimization) techniques to improve organic search rankings, website traffic, and user engagement. Utilize market knowledge to identify trends, customer preferences, and competitive insights to inform marketing strategies. Analyze data from various sources, including Google Analytics, to assess the effectiveness of marketing campaigns and make data-driven recommendations for improvements. Collaborate with merchandising partners to plan product launches, promotional events, and brand priorities, ensuring alignment with marketing efforts. Work closely with planning and creative design partners to develop visually appealing and cohesive marketing materials and campaigns. Stay up to date with industry trends, digital marketing best practices, and emerging technologies to continually enhance the company's digital marketing efforts. Utilize technologies such as digital marketing tools, enterprise computing systems, E-commerce platforms, cloud services, and web design software systems to support marketing initiatives.